I'm Michiel Das, a Chief Marketing Officer based in Barcelona. I build brands, grow them and put together the teams that keep them running. And since 2010 I have never stopped launching projects of my own along the way.
Brands that placed their trust in me
Surely this has happened to you more than once as well.
You're peacefully showering and when you're about to take the soap… BAAAAAM! You have a brilliant idea!
But not just any idea, but a creative solution that will turn the world into a better place, and in the process will make you a millionaire!
What do you do?
In the best case you take a pen and write it down (but on the other hand, who takes a pen to the shower?).
When leaving the shower you'll probably still be thinking about it, but in the end you'll decide that it's not worth trying because you lack time, money or motivation. In summary, because now is not the time.
And that wonderful idea is forgotten forever.
Sounds familiar?
The story you just read happened to me very often before.
But then I started to change my methods, read about how to improve my productivity, and how to turn my thoughts into new, creative and different projects.
And since then:
Want to know some of my tricks to start taking action now? Have a look here.
These are the four areas I led at Cuideo and SEAT | CUPRA, and the ones I lead today at Service Club ®. Under each one, a measured result.
What customers should think of you, why they pick you over the alternative and how you go to market with that message. When people search for the brand by name, each customer costs less.
9x branded searches versus the generic keyword of the sector, at Cuideo
Finding the channels that scale, from SEO, content and paid to partnerships and outbound, testing them fast and putting the budget where it pays off.
+43% MQLs a year with 29% better efficiency, at Cuideo
Setting up measurement before moving budget, to know which channel works, which customer is profitable and at which step of the funnel sales are lost.
-28% customer acquisition cost, at SEAT | CUPRA
Acquisition, conversion and retention as one funnel, with marketing and sales looking at the same attribution and the same numbers. The target is set in revenue and margin.
+26% more opportunities closed as sales, at Cuideo
It ties the four areas together: the website, campaigns, CRM and analytics share their data, AI agents do the repeatable work and the team spends its time deciding.
An entrepreneur who knows how to differentiate himself from others.
Michiel did not wait for the initiative, he took it. Neither did he wait for permission to turn his idea into reality.
Michiel managed to turn a simple idea into a Personal Branding project.
The creator of one of the most original initiatives to land a job.
He managed to make himself known by using viral marketing.
He has created one of the most creative CVs applying the Theory of Six Degrees of Separation.
Michiel knows how to turn a problem into a creative solution.
Talks, teaching, projects, or just to get to know each other.
Get in touch →✨ By email or on LinkedIn