Brand and positioning
Deciding what a brand says, who it says it to, and why people pick it over the one next to it.
AI-First Chief Marketing Officer
I turn ideas into brands that grow
I'm Michiel Das, a Chief Marketing Officer based in Barcelona. I build brands, grow them and put together the teams that keep them running. And since 2010 I have never stopped launching projects of my own along the way.
Brands that placed their trust in me
About me
Having an idea is easy
Surely this has happened to you more than once as well.
You're peacefully showering and when you're about to take the soap… BAAAAAM! You have a brilliant idea!
But not just any idea, but a creative solution that will turn the world into a better place, and in the process will make you a millionaire!
What do you do?
In the best case you take a pen and write it down (but on the other hand, who takes a pen to the shower?).
When leaving the shower you'll probably still be thinking about it, but in the end you'll decide that it's not worth trying because you lack time, money or motivation. In summary, because now is not the time.
And that wonderful idea is forgotten forever.
Sounds familiar?
The story you just read happened to me very often before.
But then I started to change my methods, read about how to improve my productivity, and how to turn my thoughts into new, creative and different projects.
And since then:
- I've been featured in the (international) press with a project to find a job (by letting 3 business cards travel Spain)
- I've created 4 startups (that are still operational today)
- I've written a book and planted a tree (in only 4 hours, the night I turned 30)
- I've started teaching Digital Marketing and Branding in several business schools (which I'm combining with my full-time job)
Want to know some of my tricks to start taking action now? Have a look here.
What I do
How I see marketing
Growth and digital marketing
SEO, SEM, content and data, so that message reaches the right people and converts.
From idea to project
Test fast, launch, learn. Four startups still running and a fair few ideas that did not make it.
Marketing run with agents
Teams that work AI-first: agents wired into the data and workflows that take care of the repetitive work.
Press
What they say about me
An entrepreneur who knows how to differentiate himself from others.
Michiel did not wait for the initiative, he took it. Neither did he wait for permission to turn his idea into reality.
Michiel managed to turn a simple idea into a Personal Branding project.
The creator of one of the most original initiatives to land a job.
He managed to make himself known by using viral marketing.
He has created one of the most creative CVs applying the Theory of Six Degrees of Separation.
Michiel knows how to turn a problem into a creative solution.
Shall we talk?
If what I do fits, drop me a line
Talks, teaching, projects, or just to get to know each other.
Get in touch →✨ By email or on LinkedIn