Fractional CMO
Fractional CMO (Chief Marketing Officer)
I'm a Chief Marketing & Revenue Officer. As your fractional CMO, I run your company's marketing and revenue without you having to hire a full-time CMO. I take charge of strategy, brand, growth, data and the team, and I answer for what all of that adds to sales. I have been doing this for more than 17 years, from startups to multinationals.
- €20M+ annual media budget
- 15+ markets launched in Europe & the US
- 9x branded searches vs the sector's top generic keyword, at Cuideo
- -28% customer acquisition cost at SEAT Urban Mobility
Every figure comes from my CV, with the detail for each company.
Brands that placed their trust in me
Companies I have worked at
Schools and events where I have taught or spoken
When I can help
- Case 1
You already sell, but nobody owns marketing
Your situation
There are campaigns, agencies and tools, but nobody decides the budget or answers for what marketing adds to sales.
What I do
I take charge of the budget and priorities, organise agencies and tools, and measure what marketing adds to sales.
- Case 2
You are about to enter a new market
Your situation
I have launched brands and products in more than 15 markets across Europe and the US, and I know what to have ready before the first euro goes into media.
What I do
I prepare the launch with you: positioning, channels, measurement and budget, before money goes into media.
- Case 3
You need a CMO, just not full time yet
Your situation
I set up the plan, the measurement and the team, so the CMO you hire later walks into something that already works.
What I do
I run marketing part time and answer for the results like an in-house CMO, with fewer hours.
Not sure which one is you? Find out with the quiz →
In Barcelona and remote
I live in Barcelona. With companies based here we can meet at your office for the sessions that work better in the same room, such as presenting the plan to the leadership team or going through the numbers with your team.
I also work with companies elsewhere in Spain, in Belgium, the Netherlands and the United States, and remotely across the rest of Europe, travelling when a meeting calls for it. We can work in English, Spanish, Catalan or Dutch.
I'm usually a good fit for startups and scale-ups that already sell, and for companies getting ready to enter new markets; I have launched brands and products in more than 15. Many of them want a part-time marketing director before they hire a full-time CMO.
How I work with you
I run the whole of marketing, from brand to closed sale, across six areas.
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Brand and positioning
I define what you want people to think of your brand and carry it into every channel.
At Cuideo, branded searches reached 9 times the sector's top generic keyword.
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Data and analytics
I set up end-to-end measurement so decisions rest on numbers: which channel brings sales and what each customer costs.
At SEAT Urban Mobility, customer acquisition cost fell by 28%.
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Growth and acquisition
Online and offline: SEO, SEM, TV, radio and B2B campaigns, with the budget where it pays off.
At Cuideo, 43% more MQLs while spending 29% less.
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Revenue and RevOps
I connect marketing and sales (CRM, funnel and conversion) so what marketing brings in ends up as closed deals.
At Cuideo, +21% MQL-to-SQL conversion and +26% from SQL to closed sale.
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AI as the operating model
Website, campaigns, CRM, outreach and analytics connected to each other, with agents handling the repeatable work and people making the decisions.
This is how I work today as an AI-First Chief Marketing & Revenue Officer.
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Team and P&L
I build and lead the team and suppliers, and I own the marketing P&L up to the leadership team or the board.
At SEAT I led a team of 17 people across eight European markets.
How we start
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A first conversation
You tell me where the company stands and what worries you. If I'm not the right person, I'll say so and point you to someone who is.
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Diagnosis
I review the brand, channels, data and sales funnel, and tell you where revenue leaks and in what order to fix it.
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Plan and priorities
We agree on goals measured in revenue, the budget and who does what, whether that is your team or your suppliers.
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Ongoing support
Regular sessions with the CEO or the team to decide, review the numbers and adjust course.
Do you need a CMO in your company?
Seven questions about how your marketing works today. At the end I tell you what I would do in your place. Nothing is saved or sent.
Add up the points of your answers (maximum 21): 0 to 7 points: You don't need a CMO yet; 8 to 15 points: A part-time CMO would help; 16 to 21 points: Your marketing needs someone in charge now. Below is what I recommend in each case.
- You don't need a CMO yet. From what you describe, the urgent work right now is the product and the first sales, and a marketing director would have little to direct. If you want a second opinion on a plan or a specific question, one conversation is usually enough.
- A part-time CMO would help. You already sell and marketing moves money, but nobody decides and measures. A few hours a week are enough to set priorities, sort out the budget and connect marketing with sales before you hire anyone full time.
- Your marketing needs someone in charge now. There is spend, there are suppliers and growth plans, and nobody answers for what marketing brings in. I would start with a diagnosis and a plan, and get things ready for the CMO you hire later.
Frequently asked questions
What does a fractional CMO do?
A fractional CMO runs a company's marketing part time: sets priorities and budget, leads the team and suppliers, and answers for the results, like an in-house CMO with fewer hours. The Chief Marketing Lab guide to fractional CMOs (in Spanish) covers prices in Spain, when to hire one and what the contract looks like.
What kind of companies do you work with?
Startups that already sell, scale-ups and companies entering a market or launching a product, both B2B and B2C. I have worked in automotive and mobility, logistics, healthtech, edtech, B2B SaaS, marketplaces and hospitality.
Do you work remotely?
Yes, with companies across Spain, Belgium, the Netherlands, the United States and the rest of Europe. If you are in Barcelona, we can also meet in person.
How much does it cost?
It depends on the hours and the scope. We cover it in the first conversation, with no commitment, and I send you a proposal before we start.
How many companies do you work with at once?
I work with a select group of companies and always put quality first. That way every project gets the attention it needs.
Write to me through the contact form and I will answer myself.
Let's talk →✨ No commitment