Fractional CMO
Fractional CMO in Barcelona
I'm Michiel Das and I have led marketing for more than 17 years, from SEAT | CUPRA to Cuideo. Alongside my job, I work with a few companies as a fractional CMO: a few hours a month to decide with you where to grow, shape the team and answer for what changes in your revenue.
Tell me about your case →- €20M+ annual media budget
- 15+ markets launched in Europe & the US
- 9x branded searches vs the sector's top generic keyword, at Cuideo
- -28% customer acquisition cost at SEAT Urban Mobility
Every figure comes from my CV, with the detail for each company.
When I can help
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You already sell, but nobody owns marketing
There are campaigns, agencies and tools, but nobody decides the budget or answers for what marketing adds to sales.
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You are about to enter a new market
I have launched brands and products in more than 15 markets across Europe and the US, and I know what to have ready before the first euro goes into media.
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You need a CMO, just not full time yet
I set up the plan, the measurement and the team, so the CMO you hire later walks into something that already works.
How I work with you
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Revenue diagnosis
I review your funnel, from first visit to sale, and tell you where revenue leaks and in which order to fix it.
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Designing the operating model
Organisation, processes and systems connected with AI, so your team can grow without headcount growing at the same pace.
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Backing a founder or CMO
Regular sessions to decide priorities, budget and team with someone who has been there before.
Areas I work on as a fractional CMO
- GTM strategy and positioning
- Revenue operations and systems
- Content and growth
How we start
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A first conversation
You tell me where the company stands and what worries you. If I'm not the right person, I'll say so and point you to someone who is.
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Diagnosis
I review the brand, channels, data and sales funnel, and tell you where revenue leaks and in what order to fix it.
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Plan and priorities
We agree on goals measured in revenue, the budget and who does what, whether that is your team or your suppliers.
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Ongoing support
Regular sessions with the CEO or the team to decide, review the numbers and adjust course.
If you need more hours than I can give
As a fractional CMO I only work with a handful of companies at a time. If you need more hours or specialists (SEO, performance, RevOps), I can help you through Chief Marketing Lab, the network of fractional CMOs and RevOps specialists.
Visit Chief Marketing Lab (in Spanish) ↗Frequently asked questions
What does a fractional CMO do?
A fractional CMO runs a company's marketing part time: sets priorities and budget, leads the team and suppliers, and answers for the results, like an in-house CMO with fewer hours. The Chief Marketing Lab guide to fractional CMOs (in Spanish) covers prices in Spain, when to hire one and what the contract looks like.
What kind of companies do you work with?
Startups that already sell, scale-ups and companies entering a market or launching a product, both B2B and B2C. I have worked in automotive and mobility, logistics, healthtech, edtech, B2B SaaS, marketplaces and hospitality.
Do you work remotely?
I live in Barcelona and work remotely with companies in Spain and the rest of Europe, in English, Spanish and Dutch.
How much does it cost?
It depends on the hours and the scope. We cover it in the first conversation, with no commitment, and I send you a proposal before we start.
How many companies do you work with at once?
Only a few. I combine this with my job, so I only take on projects I can give the attention they need.
Write to me through the contact form and I will answer myself.
Let's talk →✨ No commitment