Employer Branding Lab

An employer branding agency and school: marketing applied to attracting and keeping talent.

Role: Founder
Type: Agency and school
Markets: Spain and Latin America

01The problem

A war for talent was coming and few companies were ready

With baby boomers retiring and millennials entering the job market, only the most attractive companies would attract and keep the best people.

HR teams without marketing tools
Companies that did not know what made them attractive
Long and expensive hiring processes

Map of the countries where Employer Branding Lab works

02What I did and how

Marketing applied to HR

Employer branding was almost unknown in Spain and most companies did not know where to start. I decided to specialise in that alone and teach the method for free to build trust.

Only employer branding

From day one, a single specialisation for Spain and Latin America. Being "the employer branding people" made us easy to remember and to recommend.
Agency and school

Tailor-made or monthly projects for companies, and a free six-lesson email course for anyone who wants to learn to do it.
Content that brings in clients

Guides and an HR tools comparison that rank on Google and bring in HR managers looking for solutions.
Named case studies

Projects with Penguin Random House, Ametller Origen and the Basque Technology Park, told with numbers and in the client's own words.

What I learned

Specialising in a niche makes you the reference sooner.
Teaching what you know for free is the best way to win clients.

03Results

A niche brand with top-tier clients

Employer Branding Lab has worked with companies such as Amazon, PepsiCo, Sanitas and Penguin Random House, in seven countries on two continents.

Brand 14 corporate clients Such as Amazon, PepsiCo, Sanitas and Penguin Random House
Growth 7 countries on two continents
Brand 41 publishing imprints under one employer brand Penguin Random House case
Growth 70% participation in the internal survey Penguin Random House case

04Media coverage

Media coverage

Employer branding was a new topic in Spain, and the media wanted to understand it.

Expansión México · Magazine · November 2019

Companies are desperate to hire e-commerce managers, but Mexico does not have them
Read article ↗
Telva · Magazine · September 2019

Telva covers employer branding with Employer Branding Lab
Read article ↗
El Periódico · Newspaper · February 2019

Employer branding, the secret to standing out as an employer
Read article ↗
Observatorio de Recursos Humanos · Web · September 2017

Nine steps to roll out an attractive employer branding strategy
Read article ↗