Side projects Meet En Casa
Past project · Christmas 2020
Meet En Casa
The company Christmas dinner, 100% online, for the COVID-19 Christmas.
- Role
- Founder
- Type
- Employer Branding Lab product
- Duration
- November - December 2020
01The problem
No Christmas dinner, no big thank-you of the year
Autumn 2020: COVID-19 was cancelling company dinners, one of the few moments a company brings its whole team together.
- Remote teams, worn out after a hard year
- No online format that felt like a real dinner
- Very little time: Christmas does not wait
02What I did and how
A complete product, without building anything
We had weeks, not months: Christmas does not wait. So we did not build anything that already existed. We brought in partners for the food and the show, and focused on what drives a purchase: a clear offer and trust in a brand-new name.
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Recreate the usual dinner
A company dinner has three moments: eating together, laughing and Secret Santa. We took them to every employee's home: a meal delivered, a live stand-up or improv show and a draw over video call.
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Partners, not our own kitchen
The food came from caterers with national coverage, such as Knoweats, and the show from professional actors. We designed and hosted each event, without setting up our own kitchen or team.
- Knoweats
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A landing page in days
A single page, with no code, answering what any HR manager asks: what is included, how much it costs and whether it works with people outside Spain. The form already asked for company and headcount to prioritise leads.
- Carrd
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Real scarcity
We published the calendar with the available dates and crossed out the ones that filled up. Seeing sold-out dates pushed people to book earlier, and it was true, not a trick.
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Press instead of ads
With no ad budget, we told the story to the media. Within ten days we were in TICbeat, El País and Alicante Plaza, and the press brought us leads and trust.
What I learned
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A seasonal product is won or lost in the first few weeks.
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With partners you launch in days what would take months on your own.
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Press gives a brand-new name the trust it does not have yet.
03Results
A six-week campaign
In six weeks we went from idea to sold-out dates and media coverage worth €100,000, without spending on ads.
- Brand €100,000 in media coverage value
04Media coverage
Media coverage
For a brand only weeks old, the press was the main acquisition channel.
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El País explains how Meet En Casa brings the company dinner to every employee's home
Read article ↗ - Alicante Plaza
Knoweats and Meet En Casa create the first online company Christmas dinners
Read article ↗ -
Crónica Global introduces Meet En Casa, the start-up behind the virtual company dinner
Read article ↗ -
Meet En Casa sets up the company Christmas dinner with food, a show and an online Secret Santa
Read article ↗
05The website
What the landing page looked like
I have restored the landing page as it was during the campaign, with its calendar and its form (which no longer works).
The page is in Spanish, as the original was.
See the 2020 landing page →I like finding the fastest way to test whether an idea works, without burning budget. If you want a second pair of eyes on yours, drop me a line.
Get in touch →No strings attached · I reply myself